HUMAN AFFINITY® Story
ILLUMA® keeps at the leading edge, empowering ultimate human affinity
ILLUMA® believes every child is born with unlimited potential. We are dedicated to unveil the mystery of human milk and have been keeping at the leading edge, replicating as nature intended with revolutionary technologies. We therefore developed our "HUMAN AFFINITY® Formula", the only formula in Hong Kong that exclusively integrates 3 key nutrients* found in lactating secretion, "Human Milk Oligosaccharide HMO", "sn-2 Palmitate" and "α-Lactalbumin", empowering ultimate human affinity. We believe that every innovation brings breakthrough to your baby's extraordinary development, helping him to grow naturally and unleash his innate talent.
HUMAN AFFINITY® Formula ǀ Unleash Self-Immunity
Unveil the Ultimate HUMAN AFFINITY® Power in the 3 key nutrients
Harnessing advanced technology, ILLUMA® presents “Human Milk Oligosaccharide HMO”*, a revolutionary ingredient which is structurally identical to a ingredient in lactating secretion.
HMO is an important breakthrough in the area of baby nutrition study and nutrition researches in the recent century. This HMO is naturally present in lactating secretion. It is the 3rd largest solid component secreted by mothers during lactation, after lactose and lipids.
Innovative technology was the key to reconstruct lipids into the rare and body-friendly ingredient sn-2*. The molecular structure of this precious lipid follows a child’s natural nutritional needs more closely.
α-Protein* (α-Lactalbumin) is the predominant whey protein in lactating secretion. HUMAN AFFINITY® nutrition, follows babies' natural nutritional needs
*According to Wyeth Nutrition's internal data. Comparing with product nutrition labels of Stage 4 formula milk of major brands in Hong Kong as of Oct 2018; Only ILLUMA® Stage 4 simultaneously contains lactating secretion nutrients 2'-Fucosyllactose (a type of HMO, not from human milk): 0.025g/100mL, sn-2 Palmitate: 0.34g/100mL, and Alpha Lactalbumin: 0.16g/100mL
IMPORTANT ADVICE FOR MOTHERS
Breast milk is the best for babies and provides the best nutrition and protection from illness for your baby. For most infants, breast milk is all that is needed for the first 6 months. Many mothers continue to breast-feed after 6 months and then give other foods as well. For advice on breast-feeding, consult your doctor or any other health professional, or a friend or relative who has successfully breastfed. Frequent feeding is the best way to establish and maintain a good milk supply. A well balanced diet, both during pregnancy and after delivery, also helps sustain and adequate supply of breast milk.
Advice especially for the working mothers
Your baby can still receive the benefits of breast milk even if you go out to work. Partial breast-feeding is better that bottle-feeding completely, so continue to breast-feed even if you have been advised to give other foods. If you sleep with your baby, he will breast-feed during the night without disturbing you. Before you leave home in the morning and again when you return, breast-feed your baby. When mixed feeding, always offer the breast before giving other foods.
Remember: Breast milk is the best and most economical food for your baby.
The use of foods which are not intended for young babies can be harmful. Unnecessary introduction of partial bottle-feeding or other foods and drinks, will have a negative effect on breast-feeding. Therefore, always consult a health professional before introducing anything other than breast milk.
Using a breast milk substitute
If a doctor or other health professional recommends a supplement to breast-feeding, or its replacement, during the first 6 months, it is preferable to use an infant formula meeting recognized quality standards.
When used correctly this supplies the nutritional needs of your baby in an easily digestible form. You will need more than 450 g per week if your baby is only bottle-fed, so keep your family circumstances and costs in mind before deciding whether to use infant formula.
As soon as your baby is old enough, feed infant formula with a cup and spoon.
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