HUMAN AFFINITY® Formula | Unleash self-immunity

ILLUMA® believes every child is born with unlimited potential.  We are dedicated to unveil the mystery of human milk and have been keeping at the leading edge, replicating as nature intended with revolutionary technologies. We therefore developed our "HUMAN AFFINITY® Formula", the only formula in Hong Kong that exclusively integrates 3 key nutrients* found in lactating secretion, "Human Milk Oligosaccharide HMO", "sn-2 Palmitate" and "α-Lactalbumin", empowering ultimate human affinity. We believe that every innovation brings breakthrough to your baby's extraordinary development, helping him to grow naturally and unleash his innate talent.

Support Brain Development

Contains Choline. Choline is an essential nutrient important for neurotransmitter synthesis, and may help support brain development and memory function

Support Body Development

Contains Vitamin D to support Calcium absorption. Vitamin D and Calcium are essential for bone mineralization


Contains Oligofructose*, a soluble dietary fiber with prebiotic properties


*According to Wyeth Nutrition's internal data. Comparing with product nutrition labels of Stage 4 formula milk of major brands in Hong Kong as of Oct 2018; Only ILLUMA® Stage 4 simultaneously contains lactating secretion nutrients 2'-Fucosyllactose (a type of HMO, not from human milk): 0.025g/100mL, sn-2 Palmitate: 0.34g/100mL, and Alpha Lactalbumin: 0.16g/100mL